Hollyoaks enjoys scorching summer ratings as viewers flock to the soap in July

26 July 2024

• Channel 4’s digital-first soap has seen its biggest week of this year so far in July with viewing figures up +21% YoY.
• The youth skewing show has also seen VOD views increase by over +50% this year compared to 2023 (average views per episode, Jan-June 24, same period in 2023)
• Across the year to date, Hollyoaks share on E4 has increased +18% in the same period

 Hollyoaks is enjoying a scorching summer, keeping viewers gripped and coming back for more, as it enjoys strong viewing for the start of July with figures up +21% YOY alongside a growth in 16-34 viewing of +8% YoY. These figures contain Channel 4 viewing in the previous 12 months, reflecting that Hollyoaks viewership has continued to flourish, following the move to become a digital first show.

 VOD figures have also helped the youth-skewing soap’s growth, increasing over +50% YOY and in addition, E4 share has increased +18% in the same period.

 In the first week of July, the digital-first soap’s share was up +61% YoY [474k / 3.48%] on E4.

These viewing highs have been driven by an array of new and established storylines, including the ongoing, sensitive sibling sexual abuse storyline, coupled with the adrenalin- filled, edge of your seat drama that has been brought to the screen with Executive Producer, Hannah Cheers, at the helm.

It’s an exciting time for Channel 4’s flagship soap as it prepares to shake up its schedule this autumn. Hollyoaks will jump-forward a year when it moves to three-episodes weekly in September with further details of the schedule switch-up coming soon.

Ben Wadey, Channel 4 Commissioning Executive for Hollyoaks says:

“Hollyoaks is firing on all cylinders, and these fantastic ratings - including an astonishing 50% increase in VOD views - are proof of that. We're thrilled to see such a positive response from viewers who have been captivated by a mix of sensitive issues and heart-pounding drama. We're confident that the upcoming stunt and time jump will only further fuel the show's momentum as we sail into our new schedule pattern The future is incredibly bright for Hollyoaks.”