The internet’s favourite singles flex their rizz in new 4.0 dating show, Baddest in the World

24 September 2024

Penis fish, best poo face, farting on a first date: Our trio of 4.0 stars swoon the hearts of the most eligible bachelors in South Korea.

This Fawkes Digital production sees internet and TV stars Adeola Patronne, Chloe Burrows and Madame Joyce return to 4.0. Tired of the UK’s dating pool, these three are off to immerse themselves in the rich culture of South Korea while also competing for the hearts and scores of the fittest fellas the country has to offer. With all their demure charm, which one will have the most successful date and be crowned the baddest gal in the world?

This three-part series challenges our stars to prove who has the ultimate game when it comes to dating, by taking out some of South Korea’s most eligible men. All the while experiencing some of the country’s most popular and crazy sites, which make it to the top of everybody’s bucket list. Adeola, Chloe and Joyce must blindly select their mystery date from a selection of options that range from deluxe to right-out random. They might get to go yachting, share a K Pop dance class or take their date to a fragrant local fish market. These three will date the same 10/10 guys to tally up who’s got the most charisma and nerve - even in the most bizarre circumstances. You can also expect some friendly sabotaging along the way.

Evie Buckley, Digital Commissioning Editor and Channel 4.0 Lead, said: “In a first for Channel 4.0, we’re going overseas to one of the youth culture capitals of the world. Seoul is known and loved as a cultural powerhouse and I can’t wait to see our talent immersed in the home of some of the biggest music, fashion and food trends on social and beyond - all while they ultimately prove who is the Baddest in the World.”

Lucy Smith, Executive Producer, Fawkes Digital adds: “Fawkes is chuffed to deliver the baddest show on socials.  It's been absolute fire launching a format with these three indomitable and hilarious women at the helm, and a total privilege to film in Seoul for the first series.  If it's not on your bucket list, it will be after Baddest drops!  Though I'm not sure I'd go back for seconds on penis fish..."

Baddest in the World drops weekly on Channel 4.0 YouTube channel from 1 October 2024.

Baddest in the World is executive produced by Lucy Smith, director of photography by Ben G. Brown, produced by Cherry Sandhu, editing by Dave Woodyer, cutdown editing by Reed Crow and graphics by Scott Booth. It is commissioned by Digital Commissioning Editor and Channel 4.0 Lead, Evie Buckley.