Jonathan Allan restructures Channel 4 Agency & Client Sales leadership

Channel 4’s Chief Commercial Officer, Jonathan Allan has restructured Channel 4 Agency & Client Sales leadership team – following the expansion of his own role earlier in 2018 as he took on leadership of the organisation’s Nations & Regions strategy and the process to establish a new National HQ and two new Creative Hubs.

Following discussions with relevant parties, the two current Head of Agency & Client Sales roles will be merged into one new role to provide more integrated leadership of all the Channel 4 agency and client sales teams and provide additional leadership support to Jonathan across all agency and client relationships.

As a result, Matt Salmon has accepted this newly combined role and Damon Lafford will be leaving Channel4 at the end of August.

Jonathan Allan said: “Damon has made a massive contribution towards the success of 4Sales over the last six years. He’s been an outstanding leader and supportive colleague and I wish him all the very best for the future.”

Matt Salmon takes on the role as Head of Agency & Client Sales with immediate effect. He continues to report directly to Jonathan Allan, as do the other members of the 4Sales leadership team: Head of Trading, Ed Chalmers; Head of Digital Innovation & Partnerships, Jonathan Lewis; and Head of Airtime Management & Ad Operations, Tanya O’Sullivan.