Kenwood sign dual sponsorship and PP deal with C4's Sunday Brunch

25 September 2012

Channel 4 today announced its first ever product placement partnership for Sunday Brunch following an exclusive deal with kitchen appliance manufacturer Kenwood. This deal marks Kenwood's first ever product placement partnership and their first TV activity for the Kenwood kMix range.

This six month partnership developed and negotiated by MediaCom Beyond Advertising, will also include broadcast sponsorship and will showcase Kenwood's full kMix range.

Launching on Sunday 30th September 2012 with hosts Tim Lovejoy and Chef Simon Rimmer, the product placement element of the deal will showcase over twenty Kenwood products on set during the partnership and will be actively used during the cookery features with the hosts and their celebrity guests in each episode.

Vicky Kell, Business Manager, Partnerships at Channel 4 said: "We're thrilled that Kenwood has chosen to partner with Channel 4 for its first ever sponsorship investment - Kenwood's brand will blend perfectly with Simon and Tim's popular on-screen chemistry and is a great endorsement of our successful Sunday Brunch brand."

Mark Swift, Director of UK & Ireland Marketing at Kenwood, said: "With the versatility of the programs menu and Simon's recipes, Sunday Brunch has the perfect format for Kenwood's television sponsorship; I am delighted that this will enable us to showcase its variety of products to a loyal foodie audience within Kenwood's natural environment."

Ivan Lazarov, Account Director at MediaCom Beyond Advertising said: "The synergy between Sunday Brunch and Kenwood is perfect and the high profile nature of the programme is a wonderful platform to showcase a fantastic range of Kenwood products."

Duncan Gray, Creative Director at Princess Productions: "We are delighted to be working with Kenwood and Channel 4 on this exciting new deal. Sunday Brunch and Kenwood is a great brand fit and we always look forward to building new partnerships in the branded content sector."

Mark Rosenegk, Director of Brand Partnerships at Shine 360° said: "Sunday Brunch lends itself perfectly to organic product placement and Kenwood have stylish and practical products which will look great on the show."