King of... Tweets

Claudia Winkleman

King of... is a fresh and feisty Channel 4 comedy talk show hosted by Claudia Winkleman - everything from musicals to newsreaders, from supermodels to household pets, from artists to takeaways will be deliberated and debated to find the definitive, the top, the crème de la crème - in short, the king of just about everything.

And where better to find the wittiest of chat than in the twittersphere.

On air, Claudia will encourage viewers on Twitter, to follow @C4Kingof and join in and continue discussing the topics by using the #kingof hashtag.  @C4Kingof will then retweet the sharpest, silliest or most entertaining comments, based on the show's topics. At the end of the show just one ubër-funny tweeter will then be pronounced the King Of Tweets. That is until a new King Of is crowned next week.

Multi-platform Commissioner for Entertainment, Jody Smith said: "Twitter can be mesmerising in the way funny and feisty chat unfolds and is perfectly matched for Claudia's new style of show. We want to recognise this genius and reward the best of the best by encouraging everyone to follow them."

King Of...is commissioned by Entertainment Commissioning Editor, Darren Smith and executive produced by Kenton Allen for Big Talk and Jeremy Salsby for Salt Beef. The series producer is Ruth Wallace (Mock The Week) and the Producers are Chris Little (League of Their Own) and Kate Staples (Would I Lie To You.)

Digital strategy agency, Holler were commissioned to conceive and run the King Of.... multi-platform idea.