Latest C4 & MINI ad features George Clarke & some Amazing Spaces

6 September 2018

Channel 4 and MINI are launching a series of commercial features for MINI’s Clubman model starring TV presenter and architect

Channel 4 and MINI are launching a series of commercial features for MINI’s Clubman model starring TV presenter and architect George Clarke.  

Combining George’s passion for imaginative design and the adventurous spirit of the MINI Clubman driver, the two 60-second adverts see George drive across the country to revisit two memorable custom design projects previously featured in Channel 4’s hit show ‘George Clarke’s Amazing Spaces’.

Filmed by Plum Pictures, the makers of the popular series, George will once again meet two contributors and visit their innovative spaces that were inspired by their zest for life and captured the imagination of viewers.  In the first advert, titled ‘Treehouse’, George returns to Dorset, to see the extraordinary treehouse built by Guy Mallinson. For the second, George goes back to east London and speaks to Natalie Edwards creator of a custom-designed opticians hut.

The ‘Treehouse’ story will premiere at 8:15pm on 6th September during Channel 4’s Location, ‘Location, Location’ followed by the second story, ‘Opticians Hut’, which will air during ‘The Great British Bake Off’ on 11th September. The adverts will also be accompanied with content that will run in ad breaks on the ALL4 player.

The partnership was brokered by Luke Moore, Group Partnership Manager at Channel 4 and Sophie Neville at Wavemaker.

Danny Peace, Agency Principal at Channel 4 said: “Nothing embodies the creative spirit and young at heart personality of a MINI Clubman owner more than the innovative, extraordinary designs that will be featured in both these ads. We’re delighted to be working with MINI and Plum Pictures to bring the iconic clubman model to both our TV and online audiences through bespoke content.”

Leon van Schie, Head of Marketing MINI UK said: “Our partnership with Channel 4, and George Clarke’s Amazing Spaces really showcases the unique spirit and design of the MIN Clubman. The unique content created reflects the personality of the Clubman which was ultimately designed for drivers who appreciate styling and functionality whilst remaining young at heart.”

Sophie Neville at Wavemaker said: “For this partnership we were looking for an opportunity to bring to life the youthful spirit of the MINI Clubman. George Clarke’s Amazing Spaces allowed us to do just that through the unique personalities and inspiring stories consistently featured on the show.”

Will Daws, MD of PLUM said: “To work with MINI who have the same adventurous spirit as our Amazing Spaces builders was a very exciting proposition.”

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Notes to Editors:

About Channel 4

Channel 4 is a publicly-owned yet commercially-funded public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit. As a publisher-broadcaster, Channel 4 is also required to commission UK content from the independent production sector and currently works with over 300 creative companies across the UK every year. In addition to the main Channel 4 service, its portfolio includes: E4, More4, Film4, 4Music, 4seven, Channel4.com and digital service All 4.

 

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