Lynsey Atkin appointed ECD of 4creative

10 September 2019

Channel 4 today announced it has appointed Lynsey Atkin as Executive Creative Director of its multi-award winning in-house agency, 4creative. Lynsey replaces Alice Tonge who stepped down from her role this summer.

Reporting to new Chief Marketing Officer, Zaid Al-Qassab, who joined the broadcaster this month, Lynsey will lead 4creative’s vision to make risky, culturally potent, ground-breaking work, inspired by Channel 4’s unique remit across the network’s portfolio – and will significantly input into Channel 4’s brand vision and strategy.

Lynsey joins 4creative from Havas London where she was Creative Director and responsible for their Carling, Durex and Heathrow accounts and their award-winning Department for Education work. Previously she worked at Condé Nast Video as Head of Creative producing content platforms; at BBH as a creative strategist; as a designer for Neville Brody; and ran her own subculture publishing/printing house and editorial platform. Lynsey’s award-winning work includes the Department for Education’s Every Lesson Shapes A Life, The Guardian’s Three Little Pigs and Heathrow’s It’s A Wonderful Flight and Making It Home Makes It Christmas campaigns.

Zaid Al-Qassab, Chief Marketing Officer at Channel 4 said: “Lynsey is an impressive creative talent with a rich portfolio of award-winning, innovative work behind her which she has developed across a varied career. She’ll bring her boldness, energy and vision to what has to be one of the best jobs in the creative industry and we look forward to her taking the helm at 4creative as we increasingly digitise our marketing and creative output.”

Lynsey Atkin said: “This opportunity is proper dream-job territory and I couldn’t be more excited to be joining the team at 4creative. It’s somewhere with a mind-boggling legacy of great people and brilliant work; I can’t wait to get started and see what we can do next.”

Lynsey joins 4creative later this autumn.

In addition to Lynsey’s appointment, Chris Wood takes up the new role of Deputy ECD. For the last few months Chris has been interim Head of 4creative following Alice’s departure.

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