MAFS UK toasts to triumphant ratings, new couples, and plenty more water-cooler drama on the way…

1 October 2024

• Since launch on 16th September MAFS UK is the No.1 title across all Commercial BVOD with 557m viewed, with streaming viewer minutes for the first week of the latest series up +23% YoY.  

 

• Episode 1 of MAFS UK totalled 75m minutes viewed making it the biggest ever first episode of MAFSUK for streaming, up +12% YoY
   
• Spoilers ahead for this week on the series!

 

E4’s Married at First Sight UK is only in its second week and there’s an awful lot to raise a glass to. From glamourous weddings, some rocky honeymoons and a first dinner party & commitment ceremony getting everyone talking – the series is certainly off to a strong start.

The first episode of the series totalled 75m minutes streamed and is the most streamed ever episode of MAFS UK, up 12% YoY. The cherry on top of the wedding cake is that MAFS UK is the No.1 title across all Commercial BVOD since its launch with 557m minutes viewed.

Don’t put the confetti away just yet, as there is more to celebrate as this week on MAFSUK three brand new couples will walk down the aisle to meet their spouse. . Whilst for some, it looks like a smooth flight, for others there is turbulence before they even jet off on their honeymoon.

Plus – this week E4 are introducing a brand-new themed week with ‘In Laws’ week. The couples already in the experiment will be visited by friends and family where they’ll have honest and frank conversations as to where their relationships are. Some couples are in wedded bliss, but love-birds Nathan and Lacey hit a major stumbling block when a mix up of words finds Nathan in extremely hot water with his mother-in-law, reducing her to tears See for yourself in this  clip: https://www.dropbox.com/scl/fi/3nk7hmini1gx1bs82vyev/MAFS-UK-ep-12-clip-4.mp4?rlkey=o2wqfqazzrpodl1bkzvd7bvcr&st=b59jqkeq&dl=0

Looking ahead, there are more dinner parties, explosive commitment ceremonies and a shocking couples retreat where rumours of infidelity race around the group.  

Married at First Sight UK continues Monday – Thursday at 9pm on E4 with the series so far available to stream on Channel 4.

ENDS

Notes to editors:

Further statistics about MAFS UK S4:

The series is growing and performing episode by episode, with indications that later episodes are following this same successful pattern.

In a nationally representative survey (pool: 2,423 nat rep UK adults aged 16+) over a quarter of all 16-34s have watched the new series