New Channel 4 Sales Partnership roles announced

Jonathan Lewis, Head of Digital & Partnership Innovation at Channel 4

Channel 4 Sales’ Head of Digital and Partnership Innovation, Jonathan Lewis, today announced a realignment of the Partnership team to help further drive Channel 4’s record for innovation with partners and clients.

Two new Partnership Controller positions have been created, reporting into Partnership Lead, Rob Ramsey. Rupinder Downie, currently Partnership Business Manager, has been promoted into the first role of Partnership Controller, Sponsorship and will be responsible for selling and delivering broadcast sponsorship across Channel 4 owned and UKTV channels.

The second Partnership Controller will focus on developing the Advertiser Funded Programming, Product Placement, activation and creative solutions side of the business. This exciting and challenging new position will ultimately be responsible for driving Channel 4 Sales innovation agenda and will be advertised both internally and externally.         

Jonathan Lewis said: “Channel 4 already has an incredible track record for market leading partnerships with advertisers and clients but we feel we can push that agenda even further. We have consulted with clients and agencies over the last few months and believe the new structure will enable the team to work even more effectively in creating unique and attention grabbing communications solutions across multiple platforms.”

The senior Partnership team will consult with agencies over the next few weeks to tailor a road map to roll out the new structure.