Partners, production and Paralympic apps
Category: News ReleaseParalympics Apps
Channel 4 has also announced the launch of dedicated Paralympics apps for both mobile and tablet devices - compatible with iOS and Android. The apps, which will be free to download, will enable users to review the latest Paralympic action with comprehensive catch up clips of events. The tablet app will also allow users to watch live streamed action.
All of the live streams will be available to watch live on the dedicated C4Paralympics website at channel4.com/Paralympics. The website will also be the place for on-demand highlights of the major action as well as all the big news stories, personality-driven live text commentaries, results and medal tables, individual profiles of all ParalympicsGB athletes, video guides to particular sports and a lively and entertaining social media presence on Twitter (@C4Paralympics), Facebook (Facebook.com/C4Paralympics) and YouTube (YouTube.com/C4paralympics).
The Talent Search
As part of Channel 4's pledge to bring disability sport to a mainstream audience and add authenticity, knowledge and experience to the coverage, the broadcaster launched a nationwide talent search in September 2010, to identify the best new disabled sports reporters and commentators to front the London 2012 Paralympic Games. The channel committed £500,000 to the search in order to reach its target of 50% disabled onscreen talent during the Games. Hopefuls from around the country were able to apply to the talent search by answering the question: "If you had three minutes of Channel 4 air time, what would you fill it with?" Entries were submitted as YouTube videos.
Channel 4 Broadcast Partners
BT is the official communications services partner for the London 2012 Olympic and Paralympic Games.
BT has a history of support of disability sport within the UK spanning over twenty years when it became the first commercial partner of the British Paralympic Association (BPA) in 1989. Channel 4, in partnership with BT, recently launched a series of short films featuring a number of BT's ambassador athletes which focused on their mental and physical approach to competing and training.
Sainsbury's is the official supermarket partner of the London 2012 Paralympic Games and the first ever Paralympic Games-only sponsor. The brand recently announced international footballer David Beckham as their official Paralympic ambassador to encourage children to take part in several of Sainsbury's initiatives, including the Million Kids Challenge and Active Kids 2012. Sainsbury's have also worked with Channel 4 to produce two series of short films with their ambassador athletes, including Ellie Simmonds.
Production Partners
Channel 4's Paralympic coverage will be produced by two of the UK's leading specialist sports production companies, Sunset & Vine and IMG Sports Media, drawing on their considerable experience of multi-discipline sporting events.