Phil Spencer: Secret Agent

28 September 2011

TX: Weekdays from Monday 10th October, 10:55am, Channel 4

Phil Spencer is to set up home as part of the Channel 4 daytime line-up this autumn as he comes to the aid of homeowners across the UK trapped in properties they just can't seem to sell.

After years of property boom, the housing market across the country has been stagnant and this year estate agents have seen the biggest rise in unsold houses since 2007. With deposit requirements up and mortgage approvals low, it's harder than ever to sell a house. Enter Phil Spencer, who will take on the role of secret agent and work with sellers and buyers to help get the market moving again.

In each episode of Phil Spencer: Secret Agent he'll target one particularly hard-to-shift home.  But before he meets the struggling homeowners he will don his surveyor's hat to assess the property, looking at it through the eyes of a buyer, as well as researching the local area and housing market.

Armed with all the information he needs to make a realistic judgment on why the house isn't selling, he'll surprise the owners as their secret agent and outline his opinions - all the good and the bad - before recommending what needs to be done to get their home sold.

Phil will then face the challenge of drumming up buyers, making friends with the local agents and arranging an open house viewing to bring all the prospective purchasers together and, hopefully, cutting a deal.

And because he's trying to get as many people as possible moving Phil's at the beck and call of multiple buyers and sellers in every place his mission takes him!

Phil Spencer said: "Taking on a project to help get the housing market moving again is incredibly exciting. By working right across the country advising both buyers and sellers I'll be trying to broker as many deals as possible. It's a big challenge, but my aim is to make a real difference in the market. And just to up the ante I'm always going to be focusing on one particularly hard home to shift."