Round two for Channel 4's original extreme sport campaign

Following the success of Channel 4’s inaugural Original Extreme Sport campaign, 4Creative have once again formed another unique promotional trail for this year’s Crabbie’s Grand National Festival (April 3rd – 5th).

This year, Channel 4’s Grand National trail focuses on the first ever recorded steeplechase which is reported to have taken place in 1752 as a result of a wager between Cornelius O'Callaghan and Edmund Blake.  The competitive duo went on to race four miles between the spires of Buttevant Church and St Leger Church, Doneraile, Ireland; travelling along the banks of the Awbeg River at breakneck speed clearing stone walls, ditches and hedges in a show of strength, stamina and tremendous skill.  Symbolising - the first ever original extreme sport of its day.