Simply Be E4's first ever official channel partner

8 May 2019

4Sales has secured a partnership deal with online fashion retailer, Simply Be, for E4 which includes the first ever channel sponsorship of the youth-focused digital channel.

The deal negotiated between 4Sales in Manchester and Carat Manchester / The Story Lab media agency began on Tuesday 7th May, 2019. Ten second idents for Simply Be will appear before every show that appears on E4 between 6am and midnight, giving Simply Be unparalleled exposure to E4’s coveted 16 to 34-year-old audience seven days a week.

The year-long partnership includes a licensing deal giving Simply Be use of the E4 logo alongside their own branding, enabling them to reaffirm the partnership across their own platforms.  The deal also includes a bespoke digital media package on All 4, targeting young audiences and E4 programming as well as social media content, tapping into E4’s multi-platform audience.

Rupinder Downie, Channel 4’s Partnerships Controller Sponsorship, said: “It was great to work with Simply Be to create bespoke solutions to reach their target audience via E4.  They are a brand that encourages everyone to be whoever they want to be in a positive way and this fits perfectly with E4’s light hearted tone of voice and strong youth credentials.” 

Ed Watson, Chief Brand Officer at N Brown Group which owns Simply Be added, “At Simply Be we are committed to empowering our customers and making them look and feel the best they possibly can. As a brand we are ahead of the curve, authentic and unapologetic and E4 totally mirrors this, being full of energy, existing to entertain and make their audience feel amazing.

“Being the first brand to hold a partnership with the channel is completely aligned with our strategy; we’re on a journey to inspire, influence and connect with our customers and feel that E4 is the perfect environment to do this.”

Peter Metcalfe, Managing Director at Carat said, “I’m delighted that Simply Be is the first ever channel partner of E4. It’s a great fit with both brands sharing very familiar values. The sponsorship will ensure Simply Be has a strong share of voice across the year, help drive consideration through the frequency of messaging and provide an exciting environment to effectively reach our target audience.”

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About Channel 4

Channel 4 is a publicly-owned yet commercially-funded public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit. As a publisher-broadcaster, Channel 4 is also required to commission UK content from the independent production sector and currently works with around 300 creative companies across the UK every year. In addition to the main Channel 4 service, its portfolio includes: E4, More4, Film4, 4Music, 4seven, Channel4.com and digital service All 4.

About N Brown Group

An expert in fashion that fits and flatters, N Brown is one of the UK’s leading digital retailers. Its key retail brands are JD Williams, Simply Be and Jacamo. It offers an extensive range of products, predominantly clothing, footwear and homewares. N Brown is all about democratising fashion and is size inclusive, focusing on the needs of underserved customer groups – size 20+ and age 50+. 

N Brown is headquartered in Manchester where it designs, sources and creates its product offer, and employs over 2,600 people across the UK.