Tanya O'Sullivan new Head of Airtime Management and Airtime Operations

Jonathan Allan, Channel 4's Director of Sales, today announced the appointment of Tanya O'Sullivan as Head of Airtime Management and Airtime Operations - completing his Channel 4 ad sales leadership team.

A former Head of Airtime and Sales Operations at Channel 5, Tanya will be responsible for leading and developing the Airtime Management and Advertising Operations function to maximise advertising revenue from commercial airtime.  In the role, she will oversee airtime management, inventory, VOD and online operations, and breaks and ratings, for Channel 4's Ad Sales team.

Jonathan Allan said: "Tanya has a fantastic breadth of experience from all aspects of the broadcast equation and has a brilliant reputation with all those who have worked with her. We are very pleased to be welcoming her to Channel 4 very shortly and to benefit from her valuable direction and contribution to the leadership of the sales team."

Tanya O'Sullivan said: "I am delighted to be joining Channel 4. This is an exciting opportunity to contribute towards continued innovation in how the team deliver highly effective, excellent value marketing solutions to agencies and advertisers.  I am really looking forward to working with brilliant brands, content, and everyone in the sales team."

Previously Head of Airtime and Sales Operations at Channel 5 which incorporated the management of the Sales Operations team, in May 2011 Tanya left to launch an Executive Search company specialising in the international Pharmaceutical sector. She has previously worked as an Associate Director, TV Planning and Buying for CIA Medianetwork and as a TV Planner Buyer for The Media Centre.

Tanya is the final appointment in Jonathan Allan's Channel 4 ad sales leadership team - alongside Heads of Agency Sales Matt Salmon and Damon Lafford, Head of Trading Ed Chalmers and Head of Digital Innovation and Partnerships Jonathan Lewis.