You’re on the menu: Channel 4 serves up head-turning campaign for new Ben Wheatley zombie drama, Generation Z
Category: News ReleaseChannel 4’s inhouse creative agency 4Creative has launched its latest innovative marketing campaign to promote Ben Wheatley’s new zombie drama, Generation Z.
The campaign, called ‘Generation Z. You’re on the Menu’, consists of a conceptual trail, OOH poster campaign, influencer stunt featuring Fred Sirieix, special build in London’s Westfield shopping centre, a Snapchat filter, digital audio, and social activity, including Channel 4.0 companion content starring influencer Chloe Burrows.
The work all plays with the show’s theme where infected elderly Boomer zombies get a taste for Gen Z meat, sparking an inter-generational culture clash.
The conceptual trail, already live, features Sue Johnstone preparing Lewis Gribben for dinner. Along with Gribben, other cast members Buket Komur, Viola Prettejohn and Jay Lycurgo appear in the OOH. Their pimple star-patched faces and ear-podded heads appear served up on chintzy plates atop of crocheted doilies.
There was more stomach-turning antics served up in a social stunt featuring Fred Sirieix and a host of influencers. In three short social posts, Fred promotes ‘Flesh Kitchen’, a recipe box delivery company dedicated to cooking with Gen Z. Literally.
A bespoke Snapchat lens also plays on the theme, plating up users’ heads and serving their brains to the elderly undead.
On October 30th and 31st London’s Westfield shopping centre will host a unique interactive billboard. Mimicking the poster campaign, but with a terrifying twist, passersby will have their heads served up for boomer zombies to feast upon.
To flesh out the concept further, Channel 4’s digital youth brand, 4.0, will release a Youtube episode on Monday 28th October seeing influencer Chloe Burrows pull a stunt pranking her mum into ‘presenting’ a fake documentary about a worrying new trend of flesh-eating ‘ethical zombies’.
Andy Vasey and Dan Warner, Creative Directors, 4creative: “You don’t get too many briefs for zombie dramas about the generational divide in contemporary Britain. Flesh-eating-baby-boomers with a taste for teenagers inspired a simple message for a younger audience. In this outlandishly gory show, if you’re Gen Z, you’re on the menu”.
Nic Moran, Head of Marketing, Channel 4: ‘’We are serving up Gen Z in a playful and memorable way as we introduce a new breed of zombie to our audience. The interactive elements of the campaign enable viewers to put themselves on the menu, and the social influencer activity and Gen Z flesh recipe boxes make this a timely Halloween treat!
Generation Z will be available to watch on Channel 4 from 27th October. Channel 4+ viewers can stream the series now via channel4.com.
Credits
Brand: Channel 4
Chief Marketing Officer: Katie Jackson
Marketing Director: Amber Kirby
Head of Marketing: Nic Moran
Marketing Lead: Laura Bedford
Senior Marketing Exec: Annie Flood
Marketing Exec: Stacy Parris
Brand Planner: Thomas Schofield
Agency: 4creative
Director, 4creative: Miketta Lane
Executive Creative Director: Lynsey Atkin
Deputy Executive Creative Directors: Lex Down and Chris Wood
Creative Directors: Dan Warner and Andy Vasey
Head of Production: Charlie Bettice
Executive Producer: Fiona Wright
Creatives: Sofie Saietz and Simone Weilborg
Director: Will Clarke
Clips Director: James Brown
Head of Design: Rob Boon
Senior Designer: Dan Daves
Senior Project Manager: Sophie McNeill
Senior Producer: Alex Anderson
Producer: Sian Dennett
Junior Producer: Molly Haviland
Production Manager: Hannah Jones
Production Coordinator: Tehya Connery
Production Apprentices: Asia Telfer Harrison and Ruby Latka
Channel 4 Digital Youth Brand: 4.0
Head of Digital Commissioning: Sacha Khari
Digital Commissioning Editor: Evie Buckley
Digital Commissioning Executive: Catriona White
Production Company: Acclaimed Content
Executive Producers: Anton Inwood and Archie Manners
Offline Editor House: Marshall Street Editors
Post-Production: Coffee & TV
VFX Producer: Johnny Fairburn
Audio Post-Production & Online Edit: Lucky Cat
Clips Post-Production: Platform Post
OOH Production Company – You Are Here
OOH Photographer – Jasmine De Silva
OOH Retouching: Curious
Social Agency: Ok Cool
Media Agency: OMD
Interactive OOH: Ocean Outdoor
ENDS