![Image shows a man dancing in his underpants in front of a presentation indicating huge increases in oil profits](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2023-11/C4_ClimateChange_Grab9%20-%20oil%20profits%20image.jpg?itok=IGUiEAfG)
4creative campaign tees up climate change programming with carbon skid marks
Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before – in their carbon skid marked underpants. The campaign builds upon the premise that historically