![Zaid](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2019-06/Zaid%20BT%20auditorium.jpeg?itok=6eHyPdaf)
Channel 4 appoints Zaid Al-Qassab as Chief Marketing Officer
Channel 4 today has announced the appointment of Zaid Al-Qassab, currently BT Group’s Chief Brand & Marketing Officer, as the organisation’s new Chief Marketing Officer. In the new role reporting directly to Chief Executive, Alex Mahon, Zaid will lead marketing and brand strategy across Channel 4