![Smiling figurine next to a bowl of food](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2024-01/Channel%204%20x%20Aldi%20Image%202.png?itok=SWa9rq4N)
Aldi to sponsor Channel 4 food programming strands
Channel 4 Sales has secured retailer Aldi as the long-term sponsor of Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus the ‘Cooking Inspiration’ strand on UKTV and W. Commencing on 29 January the sponsorship will span food programming on Channel 4 such