![Diversity In Advertising, Ageism 1](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2021-07/DIA%20Award%20Ageism.png?h=c71d0c67&itok=-oTD7PcK)
Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m
Independent research finds only 29% of TV adverts feature characters over the age of 50, with just 12% in lead roles Age representation differs between genders with male characters more likely to be older, women younger – and older women feel stereotyped The winning campaign will receive an