![BTF Commercial](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2021-09/0020.jpg?h=d1cb525d&itok=lfoKoBee)
Channel 4 unveils ambitious commercial plans to support The Black to Front Project
Every commercial break across a full day to only feature adverts with a Black lead or a majority Black cast Over 60 brands taking part with 70 campaigns across Channel 4 and All 4 Direct Line, HSBC and Tesco join forces for a bespoke advertising special LinkedIn exclusive sponsor of Black and Proud