Channel 4.0 Signs its First Branded Deal with Gen Z Favourite e.l.f. Cosmetics
Channel 4.0, Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand* which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified TM. This commercial