![Text that reads e.l.f eyes.lips.face, official launch partner of Channel 4.0. A black background with images of talent including Chunkz, Chloe Burrows and Big Zuu](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2023-03/Channel4.0_ELF-Partnership.jpg?h=8f74817f&itok=PH7yj-fo)
Channel 4.0 Signs its First Branded Deal with Gen Z Favourite e.l.f. Cosmetics
Channel 4.0, Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand* which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified TM. This commercial