Waitrose to sponsor Channel 4’s The Great British Bake Off 2024
Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off