Channel 4 marketing campaign pulls on 90s nostalgia for the return of Derry Girls with one-off edition of Smash Hits Magazine
Channel 4 has today launched its marketing campaign for the new series of the hit comedy, Derry Girls. Produced by 4Creative and planned by OMD UK for Channel 4 Marketing, the campaign is inspired by the 90s, the era in which Derry Girls is set, and ‘last-day-of-school’ chaos in a nod to this being