![Joe Lycett Greenwashing](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2021-10/Joe%20Lycett%20Greenwashing%20-%20image%201.jpeg?itok=pxg80f-6)
Joe Lycett to tackle the threat of greenwashing for Channel 4 ahead of COP26
Comedian and consumer champion Joe Lycett is set to interrogate the troubling problem of greenwashing, a practice where companies exaggerate their green credentials in their marketing output.