Channel 4 sets out 2021 content priorities
Category: Press PackAll 4 is focus of creative decision making as part of new Future4 strategy
Channel 4’s Director of Programmes Ian Katz outlined the broadcaster’s content and commissioning strategy aimed at driving significant growth in digital viewing as part of Channel 4’s Future4 strategy – with a clear target of doubling viewing to All 4 over the next five years.
Press contact:
Donna Mathews, Head of Content and Programme PR, dmathews@channel4.co.uk