Gen Z: Trends, Truth and Trust

Meet Gen Z: a diverse generation facing rapid cultural and technological change in a hyperconnected world – one where misinformation runs rampant and trust hangs in the balance.

Channel 4’s new landmark study, Gen Z: Trends, Truth and Trust, reveals why this matters for all of us, and why urgent action is needed. 

Explore the key findings from Channel 4’s research, watch CEO Alex Mahon’s powerful call for action, and discover how we can build a future that Gen Z can believe in. 

Press release - Urgent industry action and new regulation needed - Gen Z: Trends, Truth and Trust
Research summary and call to action - Gen Z: Trends, Truth and Trust  
Channel 4 research report - Gen Z: Trends, Truth and Trust 
Gen Z: Trends, Truth and Trust
Gen Z voices will shape the future. We have a responsibility, as public service media, to lead and to act, to restore bonds between young people and reliable sources of information. If not now, then when? And if not us, then who?
Alex Mahon, CEO, Channel 4

Watch the Channel 4 research overview below:

Looking for more insights? 

Check out Channel 4’s previous Gen Z research:

Too Much To Watch (2023) 

Beyond Z (2022)

Montage of young people