2011 Performance

12 January 2012

Consolidated ratings data confirms that Channel 4's portfolio of channels delivered a higher growth in share than any other terrestrial portfolio in 2011 - scoring an 11.6% share across Channel 4 Total, E4 Total, More4 Total, Film4 and 4Music, up 2% on 2010's portfolio share (11.4%).

2011 was also an extremely strong year for Channel 4's Sales House, with the Sales team taking, for the first time, over £1billion in revenue across spot advertising, online, product placement and sponsorship.

In Channel 4's first year without Big Brother dominating the schedule, the core channel (Channel 4 Total) delivered a 6.8% share, down from 7.0% in 2010 - only 0.2 percentage share points behind, three quarters of which is attributable to the cancellation of Big Brother. The percentage decline was the least pronounced year on year decline in core channel share for five years.

Film4 posted the highest share growth amongst Channel 4's portfolio, with share rising from 1.19% in 2010 to 1.40% in 2011 - a year on year increase of 18%.

More4 grew share by 10% in 2011, averaging 1.22% for 2011, compared to 1.11% in 2010.

E4 averaged a 1.82% share across 2011, up from 1.79% in 2010, and in its key audience of 16-34s, grew share by 8% year on year, achieving a 4.75% share of this demographic in 2011.

4Music grew share by 13% in 2011, securing a 0.3% share of all individuals, and boosted its share of 16-34s by 20%, year on year (to 0.83%).

Among individuals, E4, Film4 and More4 all feature in the top ten most watched digital channels for 2011 - in third, fifth and seventh place respectively.

The top performing programmes of 2011 on Channel 4 Total, excluding films, by highest occurrence were:

 

1)           BIG FAT GYPSY WEDDINGS, 8/2/2011  9pm   9.710m/32.8% share

2)           MY BIG FAT GYPSY CHRISTMAS, 13/12/2011 9pm   7.246m/25.6% share

3)           MY BIG FAT ROYAL GYPSY WEDDING, 28/4/2011 9pm   5.321/19.8% share

4)           EMBARRASSING BODIES, 4/2/2011  9pm   4.858m/18.7% share

5)           SHAMELESS, 10/1/2011 10pm 4.490m/21.0% share

6)           THE BIG FAT QUIZ OF THE YEAR, 27/12/201 9pm   4.350m/16.4% share

7)           GRAND DESIGNS, 28/09/2011 9pm  4.159m/16.4% share

8)           CUTTING EDGE: OBSESSIVE COMPULSIVE HOARDER, 21/12/2011               

9pm   4.036m /15.0% share

9)           ONE BORN EVERY MINUTE, 14/2/2011 9pm   3.889m/13.9% share

10)        EMBARRASSING FAT BODIES, 06/06/2011 9pm   3.853m/13.5% share

 

The top performing programmes of 2011, by highest occurrence, across Channel 4's Digital Channels:

1)           GLEE, 17/1/2011  E4 (TOTAL)   9pm   3.084m/10.2% share

2)           MISFITS, 30/10/2011 E4 (TOTAL)  10pm   1.805m /8.5% share

3)           HOLLYOAKS, 2/11/2011 E4 (TOTAL) 7pm   1.650m /6.9% share

4)           THE BIG BANG THEORY, 24/11/2011 E4 (TOTAL) 8pm  1.569m /5.9% share

5)           TRANSPORTER 3, 28/6/2011 FILM4 (TOTAL)  9pm   1.379m/6.0% share

6)           TAKEN, 18/6/2011 FILM4 (TOTAL) 21:00  1.232m/5.5% share

7)           THE INBETWEENERS TOP TEN MOMENTS, 14/8/2011 E4 (TOTAL) 10pm   1.230m/6.2% share

8)           DESPERATE HOUSEWIVES, 3/7/2011 E4 (TOTAL) 10pm 1.200m/5.8% share

9)           COME DINE WITH ME, 7/8/2011 MORE4 (TOTAL) 7pm  1.196m/6.0% share

10)        SKINS, 27/1/2001 E4 (TOTAL) 10pm   1.184m/6.0% share