4 Sales partner Galbani with UKTV's Good Food channel

19 January 2016

4 Sales today announced a brand new sponsorship deal with Galbani that will see the Italian cheese company partner with UKTV.

The 12 month partnership launches on Tuesday 19th January on UKTV’s Good Food channel – the UK’s number one dedicated food channel.

Each 10 second ident depicts how budding chefs and food fans alike can cook the Italian way by using a range of Galbani cheeses’ with some of the nation’s favourite dishes.

Galbani’s sponsorship idents will be visible around some of the channel’s favourite content, including Heston’s Great British Food, The Great British Bake Off and The Hairy Bikers Asian Adventure. The sponsorship represents an average of 30 hours of programming each week across the channel’s day time schedule.

Rupinder Downie, Partnership Controller at Channel 4 said: “We are delighted that we’ve been able to partner Galbani with UKTV and Good Food. Cooking Inspirations is the perfect platform for them and their idents fit in seamlessly with some of the channel’s most popular programmes.”

Heloise Le Norcy-Trott, Marketing Director at Lactalis UK said: “We are very excited to be sponsoring the Good Food channel as it is perfectly aligned to Galbani’s commitment to bring delicious inspiration to our consumer’s daily cooking repertoire. Galbani is the perfect cheese to transform the everyday!”

4 Sales offer advertising opportunities across all Channel 4 brands, all UKTV channels, BT Sport and Box TV brands.

 

Notes to Editors

About Lactalis:

Lactalis is a French dairy Group based in Laval, in the dairy region of the West of France. With a presence in nearly 150 countries, it is the largest dairy company in the world, which include notably the renown brands Seriously Strong Cheddar, President Cheese & Butter and Galbani.

Galbani has been specialising in the highest quality cheeses ever since it started more than 130 years ago. It has enabled the brand to be Italy’s favourite cheese, and the #1 Italian cheese brand in the UK since. We believe mid-week meals should be made easier, and Galbani aims to help consumers create quick & simple recipes, using Galbani’s delicious Italian cheese.

Our range includes Galbani Mozzarella, Dolcelatte® vegetarian blue cheese, our creamy Mascarpone and our fresh classic Ricotta. You can check out more everyday recipes and inspiration on www.galbani.co.uk, Facebook, Pinterest & Youtube.