4 Sales reveals first ever interactive sponsorship idents for Domino's

21 June 2017

4 Sales today reveals the first ever interactive sponsorship idents for Domino’s, the nation’s favourite pizza, as part of the delivery company’s long running partnership with Hollyoaks.

From this week, All 4 viewers watching Hollyoaks will be able to avail themselves of exclusive offers advertised as part of a new series of freshness and quality themed idents which, for the first time, will allow pizza fans to click through and purchase directly from the website.

The launch of 4Sales’ ispon format represents the first-ever interactive digital sponsorship format available to the market - an innovation, which evolves Domino’s’ sponsorship of Hollyoaks, first brokered by Arena Media with 4 Sales in 2015.

Rupinder Downie, Partnerships Controller, Sponsorship at Channel 4, said: "We’re really excited to launch the first ever interactive sponsorship idents with Domino’s. This latest innovation from 4 Sales has enhanced our sponsorship offering in the digital space and helped us to continue to create a real buzz for our sponsors.”

Emma Hackett, National Brand Manager at Domino’s said: “We’re very proud to be the first brand to feature interactive sponsorship idents. This is a great way to build on our existing partnership to provide Hollyoaks viewers with exclusive Domino’s offers, which allow them to click through and purchase with ease”.

Kay Martin, Managing Partner at Arena said: “This is an exciting evolution in Domino’s’ sponsorship of Hollyoaks. It’s a great example of Domino’s pushing the boundaries and we’re delighted to be spearheading another media first for the brand.”

ispon has been developed by video technology partners Innovid and is the latest addition to 4Sales’ market leading suite of interactive Video ad formats including the award-winning dynamic personalisation format AD 4 You, audio personalisation; Ad Spot; Ad Pause; Ad Bloom; Ad Elect; Ad Extend; Ad Frame; Ad Link; Ad Shop; Ad Journey and Ad 4 You which mine first party data from the 15 million plus viewers registered with All 4.

Ends.

Notes to Editors

About Domino’s Pizza Group

Domino’s Pizza Group (DPG) is the UK’s leading pizza company with just under 1,000 stores and 35,000 colleagues. Headquartered in Milton Keynes, the first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

DPG is a FTSE 250 business and holds the exclusive master franchise rights for the Domino’s brand in the UK and ROI, Switzerland, Liechtenstein and Luxembourg. Additionally, DPG owns a strategic stake in the largest pizza delivery business in Germany, and significant minority interests in the master franchisees for Domino's Pizza in Iceland, Norway and Sweden making it one of the largest international franchisees within the system.

Making around 85 million pizzas a year, Domino’s uses only the freshest, highest quality ingredients. DPG constantly invests in technology to make things easier for customers. The Domino’s app has been downloaded around 15 million times and up to 80 per cent of orders are now placed online.

Founded in 1960, the Domino's brand is owned by Domino's Pizza, Inc, a listed US company.