Channel 4 and Lidl team up with Joe Swash and ‘The Batch Lady’ Suzanne Mulholland in a brand new money and time-saving mealtime series Buy It, Batch It, Cook It (w/t)

24 July 2024

Channel 4 has commissioned Buy It, Batch It, Cook It (w/t) from South Shore Productions Cardiff and Lidl.

Bestselling food author and social media sensation Suzanne Mulholland also known as The Batch Lady, joins forces with presenter and bestselling cookbook writer Joe Swash in the brand-new six-part series for Channel 4 in partnership with Lidl. Together, Suzanne and Joe will meet a broad mix of families who are each in need of advice to make their food budgets go further, their menus more organised and their meals better. The plan is simple: to cut their meal prep time down to as little as just one hour a week by concurrently batch cooking, freezing, and storing multiple meals.

Together with Joe, Suzanne will create a customised menu to reflect each family's favourite foods and match their time-saving goals.

With over half a million online followers and a series of Sunday Times bestsellers, former time management trainer Suzanne Mulholland has made The Batch Lady the go-to authority for families looking to take the strain out of preparing dinner each week.

Suzanne comments: “It’s a dream come true to be fronting a cookery TV series on Channel 4. When I started The Batch Lady, I never imagined that it would inspire such a following let alone lead to my face on bestselling books and primetime TV. I’m really excited to work with Joe to change the lives of families around the UK one batch at a time.”

Presenter Joe Swash is a busy parent himself and his hit 2022 recipe book Joe’s Kitchen inspired readers with the know-how to make family-friendly, budget meals.

Joe Swash comments: “The last few years have seen every one of us juggling so many stresses, not least the rising cost of our food. Suzanne and I are hoping to give households the tools to not just save the pennies and the pounds, but also have more time to spend on being together as a family.”

The 6 x 60 series is a South Shore Productions format, executive produced by Melanie Leach and Andrew MacKenzie-Betty, joint CEOs of South Shore. The series has been commissioned for Channel 4 by Clemency Green, Senior Commissioning Editor for Lifestyle, and Jo Street, Head of Lifestyle.

Channel 4’s Clemency Green comments: ‘I am so excited to see Suzanne and Joe show us how to cook nutritious meals whilst saving money and time. Made in partnership with Lidl this series is  exactly what busy families need and I hope it empowers people to cook healthy and delicious homemade food’

South Shore’s Melanie Leach adds: “We’re thrilled to be working with Joe and Suzanne on what promises to be an entertaining and informative watch for us all. We aim to show that household cooking doesn’t have to be costly and time-consuming.”

Joanna Gomer, Marketing Director at Lidl GB says: We're really excited to partner with this series on Channel 4 and extend our partnership with Suzanne, to help more families make their money go further. We're always big on quality, Lidl on price, and together with Suzanne and Joe's practical advice and real life examples,  we hope to help households across the nation get the most out of their time and money, and discover new joys of cooking.”

Potential contributors looking to take part in the programme can apply via https://tinyurl.com/bdejh56w

Suzanne Mulholland is the #1 bestselling author of 4 cookbooks. Her new book will be published by Ebury in January to coincide with the TV series.