4Sales appoints Bauer Media's Martin Luck as Sales Development Lead

4Sales today announced the appointment of Martin Luck to the role of Sales Development Lead.

Martin is to lead a team of three Agency Co-ordinators within Sales Development.

He will report to Chris Braithwaite, Agency Principal, and will be responsible for forging relationships with clients and agency buyers to increase investment of the existing portfolio and also introduce new brands onto TV and 4Sales.

Martin was previously Head of TV – Creative and Brand Solutions at Bauer Media where he was responsible for driving revenues across the UK’s largest network of Music TV stations. At Bauer Martin negotiated P&G’s first ever promotional deal and was nominated for Sales Person of the Year.

Prior to this he worked as a Group Account Director at SUB.tv and an Account Director at Universal Studios TV Network UK.

Chris Braithwaite said: “We are looking forward to welcoming Martin to the team. He brings with him a wealth of experience in TV and sales, and will lead Sales Development with a great energy and proven track record in getting brands onto TV.”

Martin Luck said: “I look forward to starting at Channel 4 and am really excited about joining such a talented and successful team.”

Martin joins the channel on August 1st.