Accor Hotels new sponsors of Weather on 4

Channel 4 today announced it has signed a new seven figure sponsorship deal with Accor Hotels to sponsor Channel 4 Weather from Saturday 24th May 2014.

The 12 month partnership will see Accor Hotels’ Mercure and Novotel brands sponsor daily TV weather bulletins presented by Channel 4 Weather presenter Liam Dutton weekday daytime and every day in the early peak-time schedule – and the Channel 4 Weather website.

The deal was brokered by Sarah O’Kane, Partnership Account Manager at Channel 4 Sales and Gavin Jones, Vision Director at Havas Media.

The sponsorship creative was devised by MBA and produced by PP (Picture Production Company).

Rupinder Downie, Partnerships Controller at Channel 4 said: “We’re thrilled to have partnered with Accor Hotels for this significant new sponsorship deal which sees the group embark on its first ever TV activity with Channel 4. Accor Hotels Mercure and Novotel brands will become synonymous with the Weather on 4.” 

Tom Kislingbury, Planning Director at Havas Media said: “Accor Hotels includes some iconic brands across the world. This association with Channel 4 will help ensure that some of those brands are as trusted and loved in the UK as they already are in Europe and other global markets. As a brand that enables special trips and visits, a link to the weather is natural and we look forward to showcasing the features and activities available across Accor whatever the season.”

The Accor Hotels portfolio includes global brands such as Novotel, Mercure, Ibis, Sofitel and Pullman.