Almost 4.5 million cancer slides analysed by Reverse The Odds players

4 February 2016

All 4 Games announced today that Reverse The Odds, a cancer cell analysis game commissioned by Channel 4 for the joint Stand Up To Cancer campaign with Cancer Research UK (CRUK), has had almost 4.5 million slides analysed by the public to date.

Inspired by the tremendous effort made by citizen scientists the world over; CRUK hope to reach their new target of 5 million analysed slides by the end of March 2016. In order to reach their new goal, they're calling on the power of the public on World Cancer Day to help beat cancer sooner.

“Reverse The Odds is helping to expand an important cancer study that could shed light on how to treat certain types of bladder cancers more effectively. Thanks to the game, anyone can take an active role in fighting cancer. And with a target of 5 million images to analyse, I’d encourage as many people as possible to pick up their mobiles and do their bit for World Cancer Day by helping to bring kinder treatments to clinics, sooner.” -Dr Anne Kiltie, CRUK/MRC Oxford Institute for Raidiation Oncology at the University of Oxford, and leading researcher for Reverse The Odds.

The Emmy award-winning mobile title, which launched in October 2014, was developed in collaboration with Maverick Television’s Multiplatform team, Glasgow based developers Chunk Digital and CRUK. The game allows players to analyse real images of cancer cells, contributing to vital research being carried out by multiple researchers and scientists across the CRUK. Players directly help to speed up this normally time-consuming process by simply playing the game. Data is then fed back to those working to find new and kinder ways to fight the disease.

“We’re absolutely thrilled to have reached this amazing new milestone in Reverse The Odds and can’t thank those enough who’ve contributed with their analysis so far” said Colin Macdonald, Channel 4’s Games Commissioner and Head of All 4 Games “Our new goal is to help CRUK reach the 5 million mark by the end of March, and with the help of our citizen scientists, we believe this can be achieved”

The game is available to download from the App Store, the Google Play Store on the Amazon Appstore for free now.

You can find more information on the game here as well as assets in our press vault.

Notes to editors:

About Cancer Research UK
* Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research.
* Cancer Research UK’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.
* Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating cancer relies on every pound donated.
* Cancer Research UK has been at the heart of the progress that has already seen survival rates in the UK double in the last forty years.
* Today, 2 in 4 people survive cancer. Cancer Research UK’s ambition is to accelerate progress so that 3 in 4 people will survive cancer within the next 20 years.
* Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
* Together with its partners and supporters, Cancer Research UK's vision is to bring forward the day when all cancers are cured.

 

About All 4 Games

All 4 Games is Channel 4’s Glasgow-based games publishing arm, formed in September 2015 to provide premium support to small, talented indie developers within the mobile games sector. Led by industry veteran Colin Macdonald, Channel 4’s Games Commissioning Editor and Head of All 4 Games, the core games team boast over sixty years of collective experience and a genuine passion for gaming. The All 4 Games label will build on Channel 4’s reputation as an ally for independent creatives by elevating developers and helping them launch successful mobile games globally. Channel 4 currently commissions up to six funded games per year in association with its flagship programme brands, already achieving mass global audiences and critical acclaim with The Snowman, Made in Chelsea, Hollyoaks and Reverse The Odds receiving multiple nominations and wins at BAFTA, Digital Emmy, Broadcast Digital and BIMA awards. For more information please visit: www.all4games.co.uk

 

Social Media Channels

Twitter: @All_4_Games

Facebook: All 4 Games

YouTube: All 4 Games