Carpetright to sponsor Quality Entertainment on UKTV

29 July 2016

4Sales have today announced a new sponsorship deal with Carpetright that will see them sponsor programming across UKTV’s network of channels. The 12 month partnership launches on the 1st August.

Carpetright’s idents will be visible around home and garden content on the Really and Home channels for the ‘Real Transformations’ strand as well as a cross section of genres for ‘Quality Entertainment’ on Gold, W and Alibi.

The sixteen 10“idents star much-loved TV property expert, broadcast presenter and newly-appointed Carpetright Brand Ambassador, Lucy Alexander. Each ident sees Lucy putting her home decorating skills to good use, choosing the best carpet, flooring or bed options for the room. They have been designed for Carpetright by creative agency Everything Different.

Carpetright’s partnership with UKTV will see their idents appear online around home programming on their catch-up service UKTV Play, the first time a brand has sponsored content on the platform.

The partnership also includes a programme licence, allowing Carpetright to use Home Channel branding on their website, in stores and on social media.  

Rupinder Downie, Partnerships Controller at Channel 4 said: “Carpetright and UKTV are the perfect partners and we are delighted to have secured this sponsorship deal which will see them showcase their products and services across TV, in-store and for the first time, online promotions on UKTV Play.”

Helen Vinken, UK Marketing Director at Carpetright said: “We’re really excited to be working with UKTV and our new Brand Ambassador Lucy Alexander on this sponsorship campaign. It is part of a broader strategy which has included a new brand identity and a focus on communicating our fantastic product range and expert service. This sponsorship will run alongside our national TV advertising, press, radio, digital and a ‘Lucy Loves’ campaign which communicates her top product picks via POS in store.”

Danny Donovan, Joint Managing Director, MediaCom said: “The exciting launch of the ‘Quality Entertainment /Real Transformations’ partnership with UKTV signals the first truly cross-channel deal Carpetright have entered into to date. Launching in August, this forms a major part of the roll-out of their new brand identity”

The partnership was brokered by Andy Moore, Group Partnerships Manager, Channel 4 and Tim Williams and Oliver Scargill at MediaCom.

4 Sales offer advertising opportunities across all Channel 4 brands, all UKTV channels, BT Sport and Box TV brands, as well as PBS America.

 

 

 

Notes to Editors

Creative credits

Ad Agency – Everything Different

Art Director – Simon Storey

Copywriter – Sue Storey

Creative Director - Mark Martin

Senior Account Director – Rachael Quarmby

Director – Mark Lediard

Director of Photography – Chad Hodgson

About Carpetright

Carpetright is a leading floor coverings specialist with over 450 stores across UK and further stores in the Netherlands, Republic of Ireland and Belgium. They offer an unrivalled range of products from carpets and rugs, to laminate, vinyl flooring, luxury vinyl tiles and engineered wood. Alongside a core range of high quality and good value carpets, they also stock products from more premium brands including Brintons, Westex, Axminster and House Beautiful. They offer a complete end-to-end service, from advising on product selection and home measuring to fitting. The majority of their products are sourced from mainland Europe and the UK.

www.carpetright.co.uk

Press contact: Helen Marsh, Head of Communications, T: 01708 802 067 helen.marsh@carpetright.co.uk

About UKTV

UKTV is the biggest multichannel broadcaster in the UK.

The award-winning independent has eleven imaginative brands - UKTV Play, Dave, W, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food. These include the two most popular non-PSB channels in the UK and account for 9.31% of the British commercial TV market.

The company's most recent financial results showed record-breaking year-end revenue of £283m and EBITDA of £74.1m. It invested £123m in programming and related launches last year, and is becoming an increasingly significant investor in UK creativity.

UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC, alongside programmes originally shown on ITV and Channel 4. The network embraces technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, Amazon Fire and UKTV Play, and distributes its highly valued original programmes to 200 territories.

Now celebrating its 23rd year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British television broadcaster in The Sunday Times top 100 companies list.

corporate.uktv.com / press.uktv.co.uk / @uktv_press