Celebs #atyourservice in new C4 series

•    It’s time to take charge of your favourite celeb in new show Stars At Your Service - part of Cancer Research UK and Channel 4’s Stand Up To Cancer fundraising campaign

•    The new interactive 6x60’ series is driven by the viewer who can apply for their favourite star to do their bidding via www.channel4.com/stars


Would you want to sing a duet with a Melanie C? Have Warwick Davis do your best man’s speech? Or Marvin Humes do your household chores? Well, you might just be in luck...

Channel 4 has commissioned Remarkable Television, an Endemol company, to produce the highly interactive primetime entertainment show, Stars At Your Service. The series gives viewers an incredibly rare opportunity to pick from a range of celebrities and submit a task that they’d like them to do, in order to fulfil their wishes. The best ideas will be filmed for the show and new Stars will regularly be added to the website. Best of all - it’s to raise money for Stand Up To Cancer.

Already signed up are TV presenter and ex JLS member Marvin Humes, Spice Girl Melanie C, actor Warwick Davis, comic Rhod Gilbert, street dance master Ashley Banjo, food broadcaster and campaigner Hugh Fearnley-Whittingstall, comedian Al Murray, interior designer Kelly Hoppen MBE, reality star Ollie Locke, property expert Phil Spencer, stand up comic and TV host Russell Howard, Countdown’s Rachel Riley, comedian and actor Greg Davies, Strictly Come Dancing dancer Anton Du Beke, comedian Russell Kane and Olympic swimmer Rebecca Adlington OBE, with many more star names to be announced.

Apply to get a Star to be at your service, and make an optional donation on www.channel4.com/stars The more imaginative the idea, the better!

Those with the most entertaining propositions will see their requests become reality as the Stars are put to work with funny, sublime or just plain ridiculous results. Viewers will also have the chance to win money can’t buy experiences throughout the series.   

Justin Gorman, Head of Entertainment for Channel 4, says; “We were looking for a highly innovative and arresting concept to kick start Stand Up to Cancer and Stars at Your Service is exactly that. The show will allow the public to interact with their favourite faces like never before whilst drumming up support and, crucially, raising funds for a fantastic cause.”

Madeleine Knight, Commissioning Editor for Channel 4 Entertainment, says; “As the lead-in series to Stand Up to Cancer, Stars at Your Service will raise awareness for the campaign, making the SU2C event this year even bigger and more ambitious than its debut in 2012."

Nick Mather, Joint Managing Director of Remarkable Television comments “The interactivity central to Stars At Your Service puts the Great British public in complete control. I have huge faith in their creativity and cannot wait to see what they have in store for our Stars.”

Colette Foster, Remarkable Television’s Joint Managing Director continues “We’re excited to be working with Stand Up To Cancer to help raise some much-needed cash for a great cause and we’re very grateful to our Stars for giving their time so generously.”  

The series will air in the run up to the Stand Up To Cancer live national TV event on Friday 17th October and is commissioned by Channel 4’s Entertainment commissioner Madeleine Knight and Multiplatform Commissioning Editor Jody Smith. It will be exec produced by Kitty Walshe with Amy Boyle and Stephen Lovelock series producing for Remarkable Television. The Stars At Your Service website has been built by Mint Digital.

To find out how to get involved in Stand Up To Cancer, visit standuptocancer.org.uk. You can also find them on Twitter @StandUp2C or Facebook.

Contact details:
Michele Marsland Endemol: Michele.Marsland@endemoluk.com 020 8222 4322
Katie Greenaway Endemol: Katie.greenaway@endemoluk.com 020 8222 4994
CC Clark Channel 4: CCClark@Channel4.co.uk
Jo Beenstock, Cancer Research UK press office: jo.beenstock@cancer.org.uk


ABOUT STAND UP TO CANCER UK

Stand Up To Cancer is a joint national fundraising event from Cancer Research UK and Channel 4
•    Final 2012 total raised was £8,011,722.62
•    In 2012, the live fundraising event was hosted by Davina McCall, Alan Carr and Dr Christian Jessen and featured celebrity interviews and moving real life stories
•    Stars such as Gwyneth Paltrow , Samuel L Jackson, Bradley Cooper, Leona Lewis, Cheryl Cole, Keith Lemon, Heidi Klum, Jeremy Piven, Heston Blumenthal, Hugh Fearnley Whittingstall, Alesha Dixon, Ashley Walters, Russell Tovey, Bear Grylls, Jack Whitehall, Tom Felton, Warwick Davis, Jimmy Carr, Derren Brown, Martin Freeman, Dawn Porter, Micky Flanagan, Stephen Graham, Max Beesley and Jonathan Ross are just some of the talent who supported Stand Up To Cancer
•    This year there are a host of epic fundraising events across the country including - March On Cancer ™, a collective show of force against cancer at 15 simultaneous nationwide events in city centres across the UK and The London 3 Peaks™ challenge whereby adrenaline junkies scale and abseil three iconic London landmarks - the Gherkin, Salesforce Tower London (formerly Heron Tower) and 200 Aldersgate, culminating in the live TV fundraiser.
•    Visit Standuptocancer.org.uk or channel4.co.uk/SU2C for further information

About Stand Up To Cancer (U.S. programme and show)
•    SU2C is a programme of the Entertainment Industry Foundation (EIF), a 501 (c) (3) non-profit organization, and utilises the assets of this industry to engage the public in unique ways
•    In 2008, SU2C launched its first national fundraising telecast in the USA on 3 major networks & was the first ever non-emergency fundraising event to be simultaneously broadcast across several major networks
•    To date, over $260m has been pledged to SU2C to fund collaborative cancer research
•    The American show is a 60-minute fundraising special bringing together music, movies, TV, live music performances, comedy and live science
•    Stars such as Adam Sandler, Seth Rogen, George Clooney, Leona Lewis, Julia Roberts,, Will Smith, Beyoncé, Jennifer Aniston, Michael Douglas, Catherine Zeta Jones, Rob Lowe, Scarlett Johansson, Kelly Osbourne, Sharon Osbourne, Gwyneth Paltrow, Reese Witherspoon, Halle Berry, Denzel Washington, Neil Diamond, Delta Goodrem, Kris Kristofferson, Dave Stewart, Stevie Wonder, Robert Pattinson, Renée Zellweger, Vanessa Hudgens and Kareem Abdul Jabbar are just some of the talent who supported Stand Up To Cancer