Channel 4 and Jaguar UK partner for major talent led campaign

Channel 4 and Jaguar UK today announce a unique seven figure partnership launching with a bespoke TV ad campaign starring childhood versions of Channel 4’s Jimmy Carr and Sharon Horgan ‘showing their edge’, from Friday 1st December 2017.

The exclusive campaign will debut during Jamie and Jimmy’s Friday Night Feast at approx.. 8.50pm with 2x20” spots featuring the ‘Future Channel 4 Funnyman’ and ‘Future Channel 4 Writer and Actor’ with their grown-up selves providing the voiceover.

The campaign celebrates people who choose to be themselves rather than conform to societal conventions and will run across Channel 4, Film 4, More 4 and All 4 throughout programming that appeals to a young and diverse audience. It will extend into 2018 with spots set to star further Channel 4 personalities.