Channel 4 brings the law of Gilead to Britain

Celebrating the return of Channel 4’s Emmy and BAFTA award winning drama series The Handmaid’s Tale, the broadcaster is bringing the repressive law of Gilead to the UK this week.

In the series Gilead, a patriarchal dystopian regime, controls the fate of women and removes their freedoms. Channel 4 is giving the UK a taste of this twisted fundamentalist state through a provocative ad campaign focussing on the show’s key theme, the oppression of Handmaids. A series of stark messages from Gilead officials enforce their laws in modern-day Britain.

Today the UK’s largest national weekday newspaper, Metro, features a cover wrap stating: “WOMEN ARE NOT ALLOWED TO READ THIS NEWSPAPER”.