Channel 4 commissions brand new daytime series Sealed Bid

Helen Warner, Head of Daytime

Channel 4 has commissioned Twofour to produce a brand new property show for Channel 4 Daytime called Sealed Bid.

Each episode in the five part series will follow a property seller as they re-vamp their home with the help of a property expert, ready to be put forward for a sealed bidding process. The buyers, all convinced this is their dream home, will make one of the most difficult financial decisions of their lives as they place a sealed bid.

The programme will combine the drama of a reality show with the suspense of a game show, capturing the imaginations of property enthusiasts with home makeovers, competitive bidding and heartfelt stories.

Head of Channel 4 Daytime, Helen Warner, said: "I love this idea because you get to see the human stories behind both the buying and selling side of the process, as well as having the drama and excitement of a Sealed Bid at the end."

Dan Adamson, Executive Producer, said "In this brand new format, we bring buyers and sellers together to capture the jeopardy and emotion of a house move from every angle. From the practical matters to the competitive, this programme will capture the drama of a sealed bid as it unfolds."

The programme is executive produced by Dan Adamson and Melanie Leach and series produced by Charlotte Wheeler. The 5 x 60' series is due to air on Channel 4 later this year.