Channel 4 confirms appointment of Ed Chalmers as Head of Trading

Channel 4 confirms the appointment of Ed Chalmers to the position of Head of Trading, reporting into Jonathan Allan, Sales Director. Chalmers will be responsible for the negotiation and trading of all C4 Sales' assets with agencies and clients.

Commenting on the appointment, Jonathan Allan said,

"Ed is both an exceptional salesman and an extremely smart and progressive negotiator, so I am really looking forward to working with him as part of my leadership team.

As well as playing a key role in developing our strategy to become the essential marketing partner for young, upmarket audiences, he will be tasked with differentiating how C4 approaches trading, and with developing innovative ways to engage with agencies and clients, as we advance new routes to market and new metrics of success."

Ed Chalmers joins Channel 4 from Global Radio, where he has been Sales Director since 2009.