Channel 4 has commissioned i-D's first ever TV series

24 April 2015

Series celebrating interaction of British style and music cultures will broadcast during May and brings together two of Britain’s most adventurous media players

 

Channel 4 has commissioned i-D’s first ever TV series. “Street Sound and Style” is a four part documentary series that traces the journey of how music and street style subcultures have changed the face of pop culture forever, utilising i-D’s unique position at the forefront of British style culture to bring authenticity and authority to this retrospective.

Written, directed and narrated by Ewen Spencer, the show will give a cutting edge insight into the world of British style in a landmark deal for Channel 4 and i-D, with a dedicated dual-release plan between the publisher and broadcaster. The show will transmit in the summer, before having an online release on i-D.co in shorter form episodes, marking a new era of collaboration and flexibility between the worlds of broadcast and online publishers.

Each episode focuses on several different subcultures within one era and how these different style and music 'tribes' interacted with each other, from the Mod Revivalists and Skinheads of the early 80s, to the Soul Boys, Casuals and Second Summer of Love. “Street Sound and Style” traces the UK's unique obsession with music and fashion through the grunge and jungle styles of the 90s right through to the nu-metal and urban sounds of the mid-noughties.

This TV deal marks the latest chapter in i-D’s 35-year history, following the re-launch of the brand’s online identity in 2013, with a video-driven fashion and culture platform. VICE Media acquired i-D in 2012 and this show is the latest in the global youth media company’s expansion into original TV programming, with VICE producing shows for some of Europe’s biggest carriers across Germany, Spain, France, Denmark and Greece over the past 12 months.

i-D's Global Group Director of Film & Video and Executive Producer on the project Ravi Amaratunga said:  "This is going to be a landmark piece of television, and one of the first instances in the last 10 years of authentic fashion programming for broadcast. It's also really exciting to be working with Channel 4 in such an innovative way and bringing the show to not only a mass UK audience, but also a global one through the VICE network and beyond."

Jonathan Rothery, Commissioning Editor, Music said “From Mods and Punks to Ravers and Emo Kids, street style cannot be separated from music. I’m very pleased i-D will be documenting these important moments in UK culture for us. Street Sound and Style will add yet more value to our weekly ‘Music on 4’ zone”

 

For further information please contact:

Steve Rosier, srosier@channel4.co.uk

Nina Joyce, nina.joyce@i-d.co

 

ABOUT i-D

Over 35 years, i-D has carved its position as the premiere source for fashion inspiration, and in 2012, joined the VICE Media family to expand VICE’s reach into digital fashion content. i-D has come a long way since its beginnings as a hand-stapled magazine and has developed into a leading video-driven platform, documenting fashion, music and contemporary culture from around the globe. i-D reaches an ambitious and creative audience, offering access to the most inspiring names in fashion and exploring everything from high-end couture to underground style scenes.