Channel 4 to premiere UK trailer of Sin City 2: A Dame To Kill For

4 August 2014

Channel 4 and Lionsgate have partnered for a bespoke TV campaign to celebrate the hotly anticipated launch of Sin City 2: A Dame To Kill For.

 

Viewers will be treated to an exclusive look at Sin City 2: A Dame To Kill For trailer as part of an entire ad break takeover on Monday 4th August from 9.10pm on Channel 4.

 

The two minute break will also launch a competition spot encouraging viewers to answer a question via twitter using the hashtag #C4SinCity2 for the chance to win a trip to Las Vegas.

 

Channel 4’s logo has been given a make-over in the distinct graphic novel style of the film especially for the campaign.

 

The six figure campaign kicked off with a series of five second teasers from Saturday 2nd August in prime time on Channel 4. Viewers are reminded of some of Sin City’s key characters whilst being directed to Monday night’s premiere.

 

The partnership was brokered by Channel 4 Partnerships Executive Jessica Bryant and MEC Account Director Elly Ward. Editpool are responsible for the creative.

 

Felicity Ive, Deputy Agency Principal, Channel 4 said: “The new Sin City 2 campaign is a great example of Channel 4 working with a likeminded brand to find a creative solution. In this case combining the iconic Sin City and Channel 4 imagery together to bring an on air competition to life”

 

Lauren Windo, Promotions Manager, Lionsgate said: “Lionsgate is very excited about working with Channel 4 on this partnership. We see C4 as the perfect platform to showcase the incredible visual style that defines the Sin City franchise. In launching our TV campaign in this way we hope to give audiences a real taste of the fantastic cast and highlight the unique and innovative spirit of Sin City 2”

 

Ends.

 

Notes to Editors:

 

Sin City 2: A Dame to Kill For is released in UK cinemas on 25th August

 

About Lionsgate:

Lionsgate U.K. is the diversified U.K.-based filmed entertainment arm of Lionsgate (NYSE:LGF), the leading independent filmed entertainment studio. The company (formerly Redbus Film Distributors) was acquired by Lionsgate in October 2005 and has since established a reputation in the U.K. as a leading producer and distributor and acquirer of commercially successful and critically acclaimed product, recently releasing “LOCKE” starring Tom Hardy, “THE RAILWAY MAN”, starring Colin Firth and Nicole Kidman, ‘OUT OF THE FURNACE’ starring Christian Bale, Zoe Saldana and Woody Harrelson and the BAFTA and ACADEMY AWARD nominated ‘THE INVISIBLE WOMAN’ starring Ralph Fiennes and Felicity Jones. In 2013 the company’s diverse slate included the second instalment of the blockbuster franchise “THE HUNGER GAMES: CATCHING FIRE” starring Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson as well as Ariel Vromen’s ‘THE ICEMAN’, Nicholas Winding Refn’s ‘ONLY GOD FORGIVES’ and Jon S. Baird’s “FILTH” starring BIFA award winning James McAvoy. Upcoming 2014 releases include “THE EXPENDABLES 3”, “SIN CITY 2”, “LOVE, ROSIE”, “WHAT WE DID ON OUR HOLIDAY” and the third instalment of The Hunger Games franchise “MOCKINGJAY pt1”.

 

Its prestigious and prolific library of nearly 13,000 motion picture titles and television episodes – including Mad Men, Anger Management, Nurse Jackie and Weeds – is a valuable source of recurring revenue and a foundation for the growth of the Company’s core businesses – film production and distribution, TV programming, home entertainment, family entertainment and video-on-demand content. The Lionsgate U.K. brand is synonymous with original, daring, quality entertainment in markets around the globe. www.lionsgatefilms.co.uk