Channel 4 Sales hires Adrian English in new Group Investment Lead role

8 August 2014

Channel 4 Sales today announced the appointment of Adrian English to one of two new Group Investment Lead roles created to support Ed Chalmers, Head of Trading, to maximise traded revenues across the Channel 4 Saleshouse.

Reporting to Ed Chalmers, Adrian will develop Channel 4 Sales’ trading and commercial strategy and lead a fully integrated trading team in negotiations, with the aim of building strong commercial relationships and continuing to deliver upon a strong track record of innovative and integrated trading solutions.

Adrian was previously Head of Media Investment and a Board director at Carat, with 20 years’ experience in buying and selling TV airtime.

Commenting on the appointment, Ed Chalmers said: “We are thrilled about Adrian’s appointment. His commercial experience, deep understanding of client and agency requirements and awareness of how other media owners work will provide us with great insight into how to improve our commercial effectiveness going forward.”

Adrian said: “I'm delighted to be joining Channel 4, a broadcaster and sales team for which I have immense respect. I've thoroughly enjoyed a great number of years at Aegis, but ultimately the lure of a brand new challenge and working with the dynamic leadership team at Channel 4 Sales is one that I couldn't resist – it’s a very exciting time in broadcast media generally and for Channel 4 in particular.”

Adrian joins Channel 4 in October.

The second Group Investment Lead appointment will be announced shortly.

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