Channel 4 Sales to launch new creative solutions initiative

11 September 2014

Channel 4 Sales today announced it has appointed Charlotte Rowland to the newly created role of Creative Strategist to help establish a new creative solutions proposition which will bring together the whole creative power of Channel 4 – including sales, commissioning, marketing and Channel 4’s award-winning in-house creative agency, 4Creative – to deliver agencies and clients fully integrated marketing solutions.

Reporting to David Amodio, Digital & Creative Leader, Charlotte will develop and drive a focused creative agenda and formulate a best practice innovations tool-kit which will inform the way Channel 4 Sales’ agency teams work with agencies and clients. This will include building a new approach to workshop facilitation and how the teams respond to briefs and pitch ideas.

Charlotte will establish a cross-functional creative team with representatives from across the wider Channel 4 business and its partners who will aid the implementation and delivery of Channel 4 Sales’ creative vision.

Previously Head of Ideas at Havas Media, Charlotte has 10 years’ experience in the media industry working creatively with a broad range of clients across key media agencies, Carat, ZenithOptimedia and most recently Havas Media where she integrated a new creative property across the agency, training and inspiring teams and clients to keep innovating.

Jonathan Allan, Sales Director at Channel 4 said: “As industry leaders in innovation and creativity – from individualised executions for Coca Cola, to live ads from Sam Smith’s London Roundhouse gig – we’re continually looking at how we maintain our edge and ensure we’re always at the top of our creative game.

“We’re really looking forward to having Charlotte on board in this new key role. Her creative energy and extensive agency and client experience will help drive innovation throughout our team, creatively inspiring and establishing a new way of working with agencies and clients that goes beyond sales and draws on the renowned collective creativity of Channel 4.”

Charlotte said: “I'm really excited to be joining the Channel 4 Sales team. Channel 4 is a brand I've admired for many years and I'm very much looking forward to working with agencies and clients within such a rich creative environment.”

Charlotte joins Channel 4 in September.

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