Channel 4 unveils full length ad to launch F1® Coverage

8 March 2016

Channel 4 today revealed the full 30” version of its latest conceptual ad campaign to launch its free-to-air coverage of the 2016 F1A Formula One World Championship™. Having been teased with a series of 5” and 10” teasers, viewers will now be able to see the Channel 4 branded F1® car in all its glory and finally hear the instantly recognisable F1® theme tune.

The conceptual ad, conceived and created by in-house creative agency 4Creative, launches on Channel 4 today and shows an F1® car branded with Channel 4’s logo blocks in black and chrome as it performs donuts at Silverstone to the iconic bars of the classic F1® soundtrack, The Chain by Fleetwood Mac, also Channel 4’s title track for its coverage. The ad will also be broadcast in key spots on BT Sport and ITV1 including the England vs. Wales Six Nations rugby match on Saturday 12th March.

The specially designed Channel 4 car will also feature across a national poster campaign on roadsides and on the London Underground including targeted digital commuter panels, national press and business weeklies with the strapline: 0-220mph on 4. A complementary radio campaign will air alongside the TV and off-air campaign as well as during the run up to Channel 4’s first live race weekend in Bahrain, starting 1st April.

James Walker, Head of Marketing, Channel 4 said: “This new campaign is the perfect way to welcome Formula One to its new home on Channel 4 and it will build on the already substantial anticipation levels ahead of the launch of our coverage and the start of the new season.”

                                                                                                                        

Notes to editors:

Full credits:

Executive Creative Directors: Chris Bovill & John Allison

For Channel 4 Marketing

Head of Marketing: James Walker

Senior Marketing manager: Grace Ayres

Marketing Manager: Sean Boles

Creative agency/production company: 4Creative

Creatives: Alex Boutell, Tim Fellowes, Richard Biggs, Jolyon White

Director: Alex Boutell

Photographer: Dom Romney

Business Director: Manu Albaladejo

Production Execs: Miketta Lane, Aymeric Gauvain

Exec Producer: Shananne Lane

Producer: Tabby Harris,

Off-air producer: Simon Pedersen

Audio:) Envy – Rich Martin

TK: MPC – George K

VFX: MPC

Editor: Nick Allix

Designer: Tim Fellowes

Digital Producer: Christos Savvides

Junior Digital Producer: Maddie Smith

Digital Production Assistant: Katie Kingzett

Digital Production Partner: Wearesupernatural

 

About 4Creative

4Creative is Channel 4’s multi-award winning creative agency and was named Campaign’s Advertiser of the Year for 2015. Headed up by Chris Bovill and John Allison, 4Creative acts as both creative agency and production company across all advertising and branding output for Channel 4 and its family of brands. http://www.4creative.co.uk/

 

About Formula 1®

Formula 1®, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2014 it was watched by 425 million unique television viewers from over 200 territories. The 2016 FIA Formula One World Championship™ runs from March to November and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of the Formula One group, founded by CEO Bernie Ecclestone, and holds the exclusive commercial rights to the FIA Formula One World Championship™. For more information on Formula 1® visit www.formula1.com.

 

F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved.