Channel 4's new All 4 service launches

26 March 2015

Channel 4 today announced that the first release of its new digital service All 4 will launch on Monday 30th March on PC, iPads and iPhones. At the same time, the new All 4 brand identity replaces the 4oD brand across all platforms.

The innovative all in one digital hub hosts all of Channel 4’s linear channels, digital content and other online services in one place – including the latest addition of mobile live streaming – for the first time. All these services will be provided in an increasingly personalised manner to Channel 4 registered users.

The new intuitive design provides viewers with three experiences – On Demand, Now and On Soon:

• On Demand is the place for catch up and archive programmes including Box Sets
• Now is where viewers can watch live broadcasts and, over time, engage with other in-the-moment content experiences such as interactive formats, news clips, brand new Shorts and social media conversations
• On Soon showcases upcoming previews and promos where viewers can set reminders and alerts – and watch exclusive episode premieres before their linear TV broadcast

All 4 makes all Channel 4 content fully mobile – whether live or on-demand – via 3G/4G streaming and catch up content available for download.

From launch All 4 will host a special selection of Channel 4 Premieres in advance of their linear TV debut including new season Made In Chelsea; Series Rewinds including hit US drama Nashville; and for the first time ever on-demand, critically acclaimed comedy The Inbetweeners Movie 1.

There will also be a brand new line up of Original Shorts series available across all areas of All 4 including: Rich Kids Go Shopping which follows some of Britain’s wealthy young people as they go on extreme shopping sprees; Total Recast with film director Simon Birch as he travels the country to re-make classic movies in his own unique style; a new series of Body Mods exploring body modifications; Drones In Forbidden Zones which scale dangerous and difficult to access sites in the UK; and Drinking With 77 year old drinks connoisseur Ross Harvey as he explores different drinking cultures. *Further details below

To enable a personal viewing experience and build the foundation for an exclusive viewer rewards hub, viewers will be required to register –for free – to watch all long-form content on All 4. Over11 million viewers are already registered with Channel 4 – including 1 in 2 of all 16-34 year olds in the UK. Channel 4’s Viewer Promise fronted by comedian Alan Carr underpins its data strategy to ensure absolute transparency with viewers around its use of data.

Keith Underwood, Director of Strategy and Technology said: “All 4 builds on a heritage of pioneering digital innovation at Channel 4. Back in 2006, Channel 4 became the first broadcaster in the world to offer long-form TV content on-demand with the launch of our 4oD service. Now, the replacement of 4oD with All 4 embodies our strategy of providing a wider range of increasingly personalised digital services to registered users.

“This launch is the first release in a major transformation programme which will serve to consolidate our digital services and transform our relationship with viewers.”

Richard Davidson-Houston, Head of All 4 and Digital Content commented: “All 4 is a new kind of Channel with an unrivalled content offering. Where else can you find, whenever you want – for free –classic Box Sets, catch up TV, live TV channels, original Short programmes, TV premieres and bonus content for your favourite shows? Nowhere else. All 4 is unique. We’re beginning to redefine the category.”

The All 4 service will be extended to other digital platforms including Android across 2015.

 

Notes to editors

• Registered viewers receive an enhanced viewing experience of Channel 4 including: tailored recommendations, exclusive content and premieres, downloads, access to an extensive programme archive and VIP rewards – over and above free access to all Channel 4 content
• Channel 4 premieres on All 4 are available up to seven days before an episode’s linear TV broadcast *Additionally O2 Priority customers will have access to some Channel 4 programmes up to 48 hours before linear TV broadcast as part of a separate partnership
• Shorts programme information:

Rich Kids Go Shopping – 5 x 3 mins – Twenty Twenty TV
From school kids who have made their own fortune, to old money posh kids; from well-off Russians, to lottery winners – Rich Kids follows rich teenagers and twenty-somethings from across Britain as they go on extreme shopping sprees. Each episode follows one wealthy young person who sets out with a target purchase – a car, serious jewellery or haute couture fashion – but may end up splurging on other things!

Total Recast – 6 x 4 mins – Rumpus Media

Delusional film director Simon Birch travels the country re-making classic movies in his own unique style – in 90 seconds starring people he finds on the high street!

Body Mods (Series 2) – 6 x 3 mins – Medialab

This new series of Body Mods follows the journey of six people as they purposefully alter their bodies through a range of aesthetic procedures. Each film follows one person undergoing a body modification procedure such as scarification, tongue splitting or transdermal implants.
Drones In Forbidden Zones – 6 x 3 mins – Little Dot Studios

Drones In Forbidden Zones is all about spectacle. Each film centres on a dangerous or difficult to access location including sites such as Bass Maltings in Sleaford; Willington Power Station in Derbyshire, one of the few cooling tower sites still standing in the UK; and the now derelict Camelot Theme Park in Lancashire once inspired by the medieval Camelot legend but since abandoned.

Drinking With – 6 x 6 mins – Spirit Digital

77-year-old drinks connoisseur Ross Harvey loves meeting new people and trying new things. Over the course of the series, he’ll get to know six different weird and wonderful groups, exploring their culture over a drink.