Channel 4's roving newshound Underdog returns with new chat show

11 March 2016

Roving newshound, Underdog, returns to television screens tonight as part of a Channel 4 brand film discussing the broadcaster’s unique model and public service remit.

Made by Channel 4’s in-house, multi-award winning creative agency, 4Creative, the new series of brand films reveal that Underdog has secured his own chat show which features celebrity guests discussing their own experiences of working with Channel 4.

Guests featured in the chat show – ‘Chewing the Fat with Underdog’ - include stars of Channel 4 programmes: Ashley Walters; Derren Brown; Jon Snow; Michaela Coel; Alan Carr; Anne-Marie Duff; Rob Delany; Greg Davies; Thomas Turgoose, Emily Berrington, Jonnie Peacock; and Kayvan Novak.

Channel 4 Chief Marketing and Communications Officer Dan Brooke said: “As well as explaining why it is unique, Channel 4 has always backed rising stars and, since everyone loves an underdog, this one’s elevation to chatshow host was inevitable.”

Underdog first featured in a series of films broadcast in 2015 which showed him interviewing Channel 4 talent and asking them what makes the broadcaster so unique.

The new Underdog promo will launch tonight (Friday 11th March) and will be broadcast between Crufts and Gogglebox at around 9.00pm on Channel 4.

 

About 4Creative

4Creative is Channel 4’s multi-award winning creative agency and was named Campaign’s Advertiser of the Year for 2015. Headed up by Chris Bovill and John Allison, 4Creative acts as both creative agency and production company across all advertising and branding output for Channel 4 and its family of brands.
http://www.4creative.co.uk/

Underdog’s previous exclusive interviews with Channel 4 talent are available here -

http://www.channel4.com/programmes/underdog/videos/all/underdog

 

Credits

Client: Channel 4 Head of Marketing: James Walker

C4 Group Marketing Manager: Laura Ward

Executive Creative Directors Chris Bovill & John Allison

Creatives Jolyon White & Richard Biggs

Executive Producer Shananne Lane

Business Director Olivia Browne

Director Neil Gorringe

Producer Nicola Brown

Production manager Charlotte Jones

DOP Tom Townend

1st AD Marc Wilson

Costume designer Wiz Francis

Production designer Simon Davis

Puppeteer Oliver Smart

Casting Gail Stevens

Writer Cein McGillicuddy

Offline Editor Quin Williams @ TenThree Editors

Sound Design Chris Southwell @ Unit

Post Production MPC/ Unit