Fox Searchlight and C4 partner for bespoke star studded ad

20 February 2015

Fox Searchlight and C4 Sales usher in Indian Summer with the stars of The Second Best Exotic Marigold Hotel

 

Fox Searchlight and Channel 4 Sales today announce a bespoke partnership ahead of the highly anticipated film release The Second Best Exotic Marigold Hotel which sees the film’s stars complete the sentence ‘It’s never too late to…’ a core message of the film.

Replicating Channel 4’s award winning ‘Faces of 4’ campaign, the 50” Marigold inspired spot stars Bill Nighy, Dame Judi Dench, Dev Patel and Penelope Wilton, Celia Imrie, Tena Desea and Lillete Dubey in the first ad break of Channel 4’s hit new drama Indian Summers on Sunday 22nd February at 21.10pm.

An Indian-inspired Channel 4 logo will feature in the break as will the dedicated hashtag #NeverTooLate – encouraging viewers to share their reactions and own experiences on social media.

The partnership was brokered by Melanie Ball, Partnerships Account Manager, Channel 4 and Robbie Ashcroft, Creative Solutions Manager at Vizeum.

Sassy Films are responsible for the creative.

Angus Mitchell, Agency Principal, Channel 4 said: "Indian Summers provides the perfect contextual environment to showcase this bespoke spot promoting The Second Best Exotic Marigold Hotel. It's fantastic to be collaborating with Fox and Vizeum again and I think that this and the other innovative promotions we have created with them are testament to our close working relationship.”

Guy Martin, Co-Owner & Commercial Director, Sassy Films said: "We are delighted to be working on such a high profile campaign to support the release of The Second Best Exotic Marigold Hotel. Working with such amazing on-screen talent was an absolute joy"

Robbie Ashcroft, Senior Creative Solutions Manager, Vizeum said: “Once again, we’re delighted to delivered a simple yet truly effective execution that brings together some of the biggest names in acting in a creative and iconic format. We’re sure it will help make The Second Best Exotic Marigold Hotel one of the must-see films of the year.”

ENDS.

The Second Best Exotic Marigold Hotel

UK Release:      26th February 2015

Director:              John Madden

Cast:                      Judi Dench, Maggie Smith, Bill Nighy, Dev Patel, Celia Imrie, Ronald Pickup, Penelope Wilton, Richard Gere, David Strathairn and Tamsin Greig            

Certificate:         PG

 

Synopsis:           Now that The Best Exotic Marigold Hotel is full up with its long-term residents, co-managers Muriel Donnelly (Maggie Smith) and Sonny Kapoor (Dev Patel) have a dream of expansion, and they’ve found just the place: The Second Best Exotic Marigold Hotel. With plans underway, Evelyn and Douglas (Judi Dench and Bill Nighy) venture into the Jaipur workforce, wondering where their regular breakfast dates will lead.  Meanwhile, Norman and Carol (Ronald Pickup and Diana Hardcastle) navigate the swirling waters of an exclusive relationship, as Madge (Celia Imrie) juggles two very eligible suitors, and recent arrival Guy Chambers (Richard Gere) finds a muse in Sonny’s mother, Mrs Kapoor (Lillete Dubey) for his next novel. As his marriage to Sunaina (Tina Desai), the love of his life, quickly approaches, Sonny finds his plans for the new hotel making more claims on his time than he has available. Perhaps the only one who may know the answers is Muriel, the keeper of everyone’s secrets. As the big day nears, family and guests alike find themselves swept up in the irresistible intoxication of an Indian wedding.

Facebook:           https://www.facebook.com/thebestexoticmarigoldhotel

Trailer:                  https://www.youtube.com/watch?v=sI--Szw-hM8

About Vizeum UK
In an increasingly connected and convergent world, Vizeum’s vision is to be its clients’ most innovative partner.  The agency achieves this through two guiding principles – adopting the 70/20/10 model of innovation management and a mantra of ‘Simple strategy, brilliantly activated’, turning ideas into valuable business solutions.  All of which is underpinned by our bespoke research tool, CCS, real-time reporting and our unique Dentsu Aegis operating model, delivering integration without compromise. 

Vizeum has a global network that spans 40 countries worldwide and over 1,000 people.  Our clients include 20th Century Fox, AB InBev, Burberry, BMW, Camelot, IKEA, MINI and Panasonic.

www.vizeum.co.uk

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