Give Me Fever

19 November 2015

Fever-Tree, the award-winning mixer drink company, will be launching their first TV advertising campaign after partnering with Channel 4’s Commercial Growth Fund which offers high growth companies the chance to build their business through TV advertising. Fever-Tree is only the second brand that the Fund has partnered with since its inception earlier this year.

Launching on the 19th November, the brand’s inaugural advert creates an emotive connection between Fever-Tree Tonic and the song Fever, made famous by Peggy Lee in 1958. Directed by Paul Weiland OBE through his creative agency Contagious London, an atmospheric bar scene is set, as rising talent Angela Ricci performs her soulful, contemporary re-recording of the iconic track. As she moves through the bar, singing and clicking in time to the music, the infectious beat starts spreading throughout the venue. As she arrives at the bar, she sings the final rousing lyrics, ‘Give me Fever’.

The 30-second spot will debut within Channel 4’s London and South regions and will run until the end of the year.

Fever-Tree Marketing Director Saskia Meyer comments: ‘Partnering with Channel 4 has provided an excellent, strategic opportunity to spread the Fever-Tree word to a broad audience. The campaign will enable us to test a medium that we wouldn’t have otherwise considered.’

Vinay Solanki, Head of Commercial Growth Fund at Channel 4, comments: ”We’re really excited to launch Fever-Tree’s very first TV ad campaign through our Commercial Growth Fund which will help this fast growing UK company to achieve significant brand awareness through TV, the most effective scalable advertising medium.”

Founded in 2005, Charles Rolls and Tim Warrillow identified a need for good quality mixers to accompany the fast growing array of premium spirits available on the market. The pair travelled from the Congo to the Ivory Coast in pursuit of the highest quality ingredients for the range of 12 mixers. Since its launch, Fever-Tree has collected a vast number of awards, including the Queen’s Award for Enterprise and most recently Best Selling & Top Trending Tonic Water in the Brands Report 2015 by Drinks International.

@FeverTreeMixers | #givemefever | #mixwiththebest

 

For further information please contact Alex Chatwin at Bacchus PR

alex@bacchus-pr.com or 0208 968 0202

 

Notes to Editors:

Fever-Tree’s Marketing Director Saskia Meyer is available for interview to discuss the TV advertising campaign – please contact Alex Chatwin at Bacchus PR (above)
Channel 4’s Vinay Solanki, Head of Commercial Growth Fund is available for interview to discuss the Commercial Growth Fund – please contact Victoria Wawman at vwawman@channel4.co.uk or 020 7306 8165

About Fever-Tree:

Founded in 2005, Fever-Tree sources the world’s finest ingredients from natural sources, including quinine from the Democratic Republic of the Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily. Fever Tree has a portfolio of 12 mixers that are available to buy in the UK from Sainsbury’s, Tesco, Waitrose and Morrisons. Fever-Tree products are served in the most prestigious venues across the world, from Claridges in London to Raffles in Singapore and the Burj Al Arab in Dubai, as well as in eight of the ten best restaurants in the world

To view the full range please visit www.fever-tree.com

 

About Channel 4’s Commercial Growth Fund

Launched this summer, Channel 4’s Commercial Growth Fund offers high growth potential companies not currently advertising on television the opportunity to build their business through advertising on Channel 4 marketing platforms. The initiative is led by Vinay Solanki, Head of Commercial Growth Fund.

 

About Contagious London:

Founded by multi-award winning Director Paul Weiland OBE, Contagious London is an all-in-one advertising agency. Its streamlined model allows new to TV advertisers to get on air cost effectively without compromising on the creative.