Magnum Mini sponsor 9pm films on Film4

Channel 4 today announces Magnum Mini will sponsor the 9pm film every day of the week on Film4 from Thursday 17th July 2014.

Creative agency Prescription are responsible for the sponsorship idents which depict a variety of situations on a film set from which the lead actress take a moment of pleasure to  enjoy a Magnum Mini.

The seven figure partnership, brokered by Channel 4 Sales and Mindshare for their client Unilever, will run for ten months and represents the first time Magnum have sponsored programming on Channel 4’s portfolio of channels.

Rupinder Downie, Partnership Controller, Channel 4 said: “Film 4 presents sponsors with the perfect environment to target a premium and receptive audience.  We are delighted to partner with the indulgent Magnum Minis across our iconic 9pm film offering. “

Nicky Rolfe, Magnum Brand Manager  said: “Our insight is that the 9pm moment is important for our consumers, as the time in the day when they stop to relax; the partnership with the 9pm film is therefore a great opportunity for us to remind consumers that the perfect way to enjoy a moment of pleasure is with Magnum Mini”  

Ends.